Ministry of Culture and Tourism: Launching 7 major sections and 22 themed activities

On February 11, the Information Office of the State Council held a press conference, which was attended by relevant officials from the Ministry of Commerce, the Ministry of Culture and Tourism, the General Administration of Financial Supervision, the General Administration of Radio, Film and Television, and the General Administration of Sport, to introduce the special activities of TESCO Group Spring Festival in 2026 and ensure the market supply for the Spring Festival.

Among them, Fu Hanxiao, the head of the Industry Development Department of the Ministry of Culture and Tourism, introduced that he will present a rich cultural and tourism feast from three aspects: characteristic activities, measures to benefit the people, and innovative scenes.

In terms of characteristic activities, the Ministry of Culture and Tourism has launched 22 themed activities in seven major sections, including "Welcoming Spring with Culture and Art for the People", "Celebrating the New Year with Intangible Cultural Heritage and Tasting the Chinese New Year", and "Celebrating the New Year in Cultural Museums", around the theme of "Celebrating the New Year with Joy". At the same time, "Happy Spring Festival" and "Hello! China" national tourism image promotion activities are held in more than 100 countries and regions around the world.

In terms of measures to benefit the people, we will launch the National Spring Festival Culture and Tourism Consumption Month, strengthen coordination and linkage with relevant units and institutions, and launch a number of measures to benefit the people. For example, the second batch of National Tourism Performing Arts Boutique List was released, and a batch of high-quality performing arts projects that are friendly, beneficial, and enjoyable to the people were launched. Trade unions at all levels have joined forces with cultural and tourism departments to launch the "Sending Ten Thousand Blessings and Entering Ten Thousand Homes" public welfare activity. Civil aviation and other departments provide convenience for different groups of people such as silver haired people, parent-child groups, and inbound passengers in terms of ticket purchasing, transportation, and guidance.

In addition, various regions will provide over 360 million yuan in consumer subsidies in the form of issuing vouchers, ticket reductions, and ticket linkage discounts.